Wirral Office

Our experienced financial planners in Wirral have been providing expert financial advice for many years. The Wirral team embrace evolving technology, new financial options and your own expectations to deliver expert advice that gives you clarity and comfort about your financial future.

We are here to make a positive difference to peoples’ lives. To do so, we put your life, and not just your money, at the heart of our financial planning advice. With our modern offices based in Thornton Hough, Wirral, our team of financial planners work across the North West and beyond, providing clear, bespoke and impartial financial planning.

Contact Wirral Office

Get to know our team

Steve Braidford
Managing Director & Financial Planner
Specialising in financial planning, investing, pensions and retirement planning, Steve is a Certified Financial Adviser and has been part of the senior management teams for some of the biggest advice businesses in the UK. He’s a well-known face in the financial services community.
Gareth Higton
Director & Financial Planner
Specialising in financial planning, investments, pensions and retirement planning, Gareth has been helping his clients meet their lifetime financial objectives since 2010, gaining a huge amount of experience working with many different types of clients.
Bill Ward
Financial Planner
Bill Ward has an enviable reputation of being one of Merseyside’s leading financial advisers. He has been providing independent financial advice for over 30 years. ‘Solving a problem a client doesn’t think is solvable and helping them to get the best life possible with their money. I still get a buzz from making a difference to someone’s life’ says Bill.
Lee Travis
Financial Planner
Lee began giving financial advice in 1999, and has since then held various management positions including building society manager and CEO of one of the largest training academies for financial advisers in the UK. Lee is a Certified Financial Adviser.
Alan Hodgson
Financial Planner
Originally from an insolvency background, Alan joined the firm in November 2014. Bringing a wealth of experience, Alan deals with all aspects of financial planning for the benefit of both individual and corporate clients.
David Jones
Financial Planner
An independent financial adviser since 2018, David is passionate about helping his clients make sense of their financial arrangements and to actively plan for the day when they can achieve true financial freedom.
Jackie Williams
Financial Planner
Having worked in the financial services industry since 1983, Jackie brings a broad spectrum of experience. She is diploma qualified and is currently working towards her advanced diploma. Previously, Jackie was our Head of Paraplanning, where she provided technical support when overseeing the paraplanning team.
Matthew Taylor
Financial Planner
After graduating in 2000, Matt started working in the financial advice sector for a large multinational bank in the UK and Jersey until 2007. From then onwards, he has provided advice when holding Pension clinics for Group Schemes and by looking after Private Clients.
Linda Fleming
Financial Planner
Based in Central Scotland, Linda has 25 years’ experience in Financial Services. She has spent the past 15 years working as a financial planner, helping her clients to achieve their financial goals. She works tirelessly to ensure that her clients have a financial plan in place to allow them to live the life they want.
Jenny Allen
Financial Planner
Jenny joined the team in 2022. She has worked within financial services since 2021 and is Diploma 4 qualified. Jenny is currently working towards Chartered Status and we are pleased to advise she has been authorised as a Financial Adviser on 1st June 2023.
Carl Gidman
Mortgage, Equity Release and Protection Planner
Having begun his career in financial services in 1981, Carl offers broad experience working with his clients, guiding them through the many complex aspects of mortgage planning to ensure they fully understand their options and desired outcomes.
Ross Welsh
Financial Planner
Ross has worked within Financial Services since 2017 and joined us in March 2021. He has a Level 4 Diploma for Financial Advice and is a member of the London Institute of Banking & Finance. He is currently working as a Paraplanner, with his next step in the short term is to become a Financial Planner at Financial Life Planning.
Sam Braidford
Financial Planner
Sam joined us as an Intern in March 2020 whilst studying for his Business Management Degree at Manchester Metropolitan University. Whilst at University he started the exams to achieve the Chartered Insurance Institute Diploma in Financial Planning which he successfully completed in April 2022.
Tom Price
Trainee Financial Planner
Tom joined us in June 2023 as a Trainee Financial Planner. Prior to starting at FLP he was a Membership Relationship Manager at Nationwide Building Society. He is studying to achieve his Level 4 Diploma in Regulated Financial Planning and is currently working with both our Administration and Paraplanning Teams as part of his journey to become a Financial Planner.
Oscar MacFicheallaigh
Trainee Financial Planner
Oscar joined us in June 2023 after completing his degree in Account and Finance at Liverpool John Moores University and is now studying to achieve his Level 4 Diploma in Regulated Financial Planning. He is currently working with both our Administration and Paraplanning Teams as part of his journey to become a Financial Planner.
Kieran O'Brien
Trainee Financial Planner
Having previously worked as a Service engineer and a Printing technician, Kieran has always had an ambition to work in financial services. He joined us in October 2023 and is now studying to achieve his Level 4 Diploma in Regulated Financial Planning. He is currently working with both our Administration and Paraplanning Teams as part of his journey to become a Financial Planner.
Louis Fletcher
Trainee Financial Planner
Louis joined us in October 2023 after completing a BA Hons Business Management Degree at the University of Liverpool. He is now studying to achieve his Level 4 Diploma in Regulated Financial Planning and is currently working with both our Administration and Paraplanning Teams as part of his journey to become a Financial Planner.
Dave Pryce
Operations Manager
Dave has over 30 years’ experience working in financial services. Prior to joining the firm in 2018, he worked for several high street Banks including NatWest, Royal Bank of Scotland and The Co-operative, in both Operational and Regulatory Risk roles and HR. Dave now manages our Operations.
Samantha Booyens
Office Manager
Samantha joined us in March 2022 as our Office Manager. She has over 25 years’ experience in financial services having worked for various firms in South Africa prior to joining us.
Hayley Lilliott
Finance Manager
Hayley has more than 25 years’ experience working in the financial services industry and in supporting financial planners in all areas. Hayley joined us in May 2019 to help streamline reconciliation and internal finance reporting systems and has recently gained her AAT level 2 qualification.
Duncan MacDonald
Finance Assistant
Duncan joined us in January 2022 and is a valuable member of our Finance Team with a speciality in data handling and analysis. He studied at the University of Bath and has a Masters in Mathematics, which he obtained in 2021.
James Oliver
James has 23 years’ experience in the financial services industry and has gained experience of all aspects of financial planning. James is a valued member of the team as a respected paraplanner. James is also currently studying for his Diploma in Financial Planning.
Suzanne Bradley
Executive Support
Suzanne joined the firm in January 2021. She undertakes the key role as executive support to our financial planners. She brings a wealth of experience with over 30 years’ experience having previously worked for companies such as, MBNA, NatWest Bank and the Co-operative Bank.
Paula Delaney
Personal Assistant
Paula joined us early in 2015 as a client services assistant. Bringing 30 years’ of experience working daily with customers in the banking industry, Paula enjoys being part of a team that puts the client at the heart of everything they do. Paula’s role is to support clients with their specific and everyday needs, to process their new business requirements and to keep them up to date with all their arrangements.
Ellie Roberts
Ellie started her career in financial services as an apprentice. Having excelled in the role Ellie is now a full-time administrator for Bill Ward our Director. She is motivated to progress further by taking her RO examinations. During her time with us Ellie has established excellent client relationships and always prioritises the client’s needs first.
Jessica Braidford
Jess joined in August 2019 after completing her A Levels and has become a valuable member of our Administration Team.
Jenny Daly
Jenny has over 30 years’ experience in Financial Services working in various Administrator and Personal Assistant roles. She works closely with our financial planners and our wonderful support team.
Kim Mercer
Kim joined our Administration Team in Oct 2022. She has a background in Financial Services having worked for NatWest Bank in client facing roles for over 21 years. After having a family she retrained as Early Years Professional and worked in Education for 22 years, which included the management of a preschool.

All our financial advisers are registered with the Financial Conduct Authority (FCA) and have been issued a valid Statement of Professional Standing (SPS) which confirms that they continue to satisfy stringent requirements to act as a financial adviser.

  • The biggest benefit of working with Gareth is that we have clarity now about where we are financially, and we know we’ll have enough money to last us. I’m an analytical person, I like to see that clarity and the numbers, and where we’ll be at a certain age. Having that clear vision is undoubtedly the biggest benefit of working with Gareth.

    Rob & Eileen - Client
  • After working with Gareth, we are now retiring early (well, certainly from full-time work) and are over the moon! We’ve sold everything we own and are buying a boat and will be spending half the year living in Cyprus with Vicky’s parents, who own a villa there. We had a real ‘lightbulb’ moment with Gareth, and he really changed our mindset. His approach is all about how we want to live our lives. All we can say is get his advice and see what it can do for you!

    Vicky & Ian - Client
  • David Jones has helped us enormously with advice about being able to take a percentage of Gareth’s pension, and we are feeling more comfortable now that our finances have been sorted out. We’ve got peace of mind and can sleep at night, not having to worry about money. We count ourselves extremely lucky. David’s been marvellous and we’d recommend him to anyone who’s been in a situation like us.

    Gareth & Nicola - Client
  • It was the biggest decision of my life, to stop working. Lee helped us a lot by looking at our options and deciding the best course of action. I am now retired 2 years earlier than I thought and I’m really enjoying it. Sheena is about to join me at the end of August, also bringing her retirement 2 years forward. We can now make the most of our lives because you don’t know what’s around the corner!

    John & Sheena - Client
  • Working with Bill has changed our lives because his advice has enabled me to take control of my financial future and retire a year earlier than I thought possible. I’m also in a much stronger position financially now than I would have been, thanks to his advice. We’ve been able to retire and do the things we enjoy together, which is what it’s all about.

    Steve & Barbara - Client
  • Carl helped us to buy our first home. We were first-time buyers and had never done this before, so it was really helpful to have him take us through the process. He gave us reassurance and a roadmap of what to do next.

    Shaun & Jemma - Client
  • We love our holidays and have a clear idea of how we’d like to live in retirement. Thanks to Gareth we’ve now got a 10-year plan to make sure that we can afford that lifestyle when the time comes. We wanted someone we can trust to do the right things for us. Now we don’t have to think about it anymore, we’re confident you’ll do the right things and we can just enjoy our quality of life.

    David & Helen - Client